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drench it

drench it

 (8607 Reviews)
Regular price $31.50
Regular price $31.50 Sale price $34.00
SAVE 7% Sold out

Soothing priming milk

150 mL / 5.07 fl. oz

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

BUNDLE & SAVE

drench it

drench it

Regular price $31.50
Regular price $31.50 Sale price $34.00
SAVE 7% Sold out

Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

KEY INGREDIENTS

Fermented rice water, niacinamide, peptides, resveratrol, squalane, adenosine.

All Ingredients:

Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

How To Use

Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.

CLAIMS

  • 100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately.*
  • 83% showed improved skin firmness±
  • Refines skin texture
  • Skin rebalancing with a healthy, glassy glow
  • Max vibrancy & skin clarity 
  • Formulated with our BioPeptide complex for skin elasticity enhancement, revitalization & improved moisture balance in the skin 
  • Tones and primes skin for makeup application
  • Suitable for sensitive skin.
  • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
  • Dermatologist Tested
  • Drench It significantly improved skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%**

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

± Based on instrumental measurement of skin firmness from baseline using a cutometer in a clinical study of 30 women after 2 weeks of use 1x a day.

View full details
  • 2X FERMENTVITAL COMPLEX

    hydrates · brightens · clarifies
    A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

  • BARRIER BOLSTERTECHNOLOGY

    tightens skin · adds dewy texture · balances and tones skin

    Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.

  • SQUALANE

    calms · barrier support · soothes

    An emollient that helps create a protective layer on skin to to help prevent moisture loss.

  • BIOPEPTIDE COMPLEX

    skin elasticity enhancement · revitalization · maintains moistureoalance

    Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

    View all ingredients

    Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

    the proof is in the prep

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

    **Based on instrumental measurement of skin firmness from baseline using a cutometer in 
a clinical study of 30 women after 2 weeks of use 1x a day.

    • drench it(You Are Here)

      A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

    • drip it

      This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

    • whip it

      An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

      2 steps

      to a fresh


      complex

      2 steps
to a fresh
complex

      Cleanse your face thoroughly and allow it to dry completely—this ensures your skin is fully prepped for maximum absorption.

      Apply a few drops to your fingertips and gently press into the skin, leaving you with an even, radiant glow.

      patented


      technology,
trending


      ingredients

      patented
technology,
trending
ingredients

      2X FermentVital Complex™

      A potent blend of Korean inspired ingredients with a unique two-step fermentation process that intensely hydrates, brightens and soothes, creating a translucently clear, radiant skin.

      fermented rice

      Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

      fermented ginseng

      Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

      fermented adlay

      Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

      fermented potato

      Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

      •  
         

        it’s not just us

      •  
         

        it’s not just us

      Read the reviews:

      • ★★★★★

        Impressed

        I’m so impressed with the whole line! Drench is a lightweight powerhouse of hydration for the skin! You feel the hydration immediately upon applying it!

        Susan N.

      • ★★★★★

        Love

        I absolutely love the way Drench It, Drip, and Whip It make my face glisten. My makeup always looks better after using the POV products on my skin.

        Melinda A.

      • ★★★★★

        LOVE IT

        In my 40+ years of life I had never used a priming milk and am pleasantly surprised by how nice it makes my face feel. I am really loving it so far.

        Jessica Z.

      • ★★★★★

        Best ever!

        This product makes my face feel so good after my shower. My favorite hands down but love all of the products. I'm about to turn 56 and my skin is the best it's ever been.

        Jennifer H.

      • ★★★★★

        SO GOOD

        This product makes my face so soft and plump. I am only a few days into using it and I am already in love. It was worth the wait!!

        Makayla C.

      • ★★★★★

        Drenched It

        I have used a lot of toners in my life. Drench It is by FAR the best one I've ever used. Buy it, use it every day. What a difference it has made in my skin.

        Deborah

      • ★★★★★

        LOVE IT!!

        Love my glass skin after POV products!! The Whip It is especially top notch moisturizer, just wish the bottle was bigger not because it’s small but because I’m a dry B!!

        LOVE IT!!

      • ★★★★★

        Dry Skin Where??!!

        I love beginning with Drench It. My skin is like the Sahara desert, plus I have eczema so I need all of the hydration I can get and Drench It begins my makeup routine with a bang!!

        Emily W.

        Read the reviews:

        • ★★★★★

          Impressed

          I’m so impressed with the whole line! Drench is a lightweight powerhouse of hydration for the skin! You feel the hydration immediately upon applying it!

          Susan N.

        • ★★★★★

          Love

          I absolutely love the way Drench It, Drip, and Whip It make my face glisten. My makeup always looks better after using the POV products on my skin.

          Melinda A.

        • ★★★★★

          LOVE IT

          In my 40+ years of life I had never used a priming milk and am pleasantly surprised by how nice it makes my face feel. I am really loving it so far.

          Jessica Z.

        • ★★★★★

          Best ever!

          This product makes my face feel so good after my shower. My favorite hands down but love all of the products. I'm about to turn 56 and my skin is the best it's ever been.

          Jennifer H.

        • ★★★★★

          SO GOOD

          This product makes my face so soft and plump. I am only a few days into using it and I am already in love. It was worth the wait!!

          Makayla C.

        • ★★★★★

          Drenched It

          I have used a lot of toners in my life. Drench It is by FAR the best one I've ever used. Buy it, use it every day. What a difference it has made in my skin.

          Deborah

        • ★★★★★

          LOVE IT!!

          Love my glass skin after POV products!! The Whip It is especially top notch moisturizer, just wish the bottle was bigger not because it’s small but because I’m a dry B!!

          LOVE IT!!

        • ★★★★★

          Dry Skin Where??!!

          I love beginning with Drench It. My skin is like the Sahara desert, plus I have eczema so I need all of the hydration I can get and Drench It begins my makeup routine with a bang!!

          Emily W.

          FAQs

          what exactly is an essence & what does it do for my skin?

          In skincare, an essence is a lightweight, watery product used after cleansing and toning to hydrate, balance, and enhance absorption of other treatments. Popular in Korean skincare, it improves skin texture, tone, and overall health.What it does:Hydrates: Adds moisture for plumper, refreshed skin.Boosts absorption: Preps skin for better absorption of serums and creams.Improves texture: Helps smooth and even out skin over time.Adds glow: Some essences, like Drench it, are formulated with ingredients that help brighten the complexion for a healthy glow.In short, an essence helps boost hydration and improves skin health while enhancing the effectiveness of your other skincare products.

          how do you use an essence in your skincare routine?

          After cleansing and toning, apply a few drops of essence to your hands or a cotton pad and gently press or pat it into your skin. You can also pat it iwth your palms to help the skin absorb the product more deeply. Follow with serums, moisturizers, and sunscreen in the morning, and repeat in the evening (without SPF).

          do I need an essence if I have a good moisturizer?

          what is the difference between an essence & a toner?A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.

          what is the difference between an essence & a toner?

          A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.

          how often do I use an essence?

          You can use an essence twice daily (morning and night), but if you have sensitive skin or are new to it, start with once a day or a few times a week to see how your skin responds.

          • shrunk it

            MINIS:DRENCH IT + DRIP IT + GLAZE IT + WHIP IT +FULL-SIZE:AMP IT
            hydrating · travel-friendly · giftable

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          • repair it

            DRIP IT +WHIP IT +AMP IT
            elasticity boosting · smoothing · barriersupport

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          • renew it

            DRENCH IT + DRIP IT + WHIP IT
            rebalances · brightens · elasticity boosting

            SHOP NOW 
          • dew it

            DRENCH IT + DRIP IT +WHIP IT + GLAZE IT + AMP IT
            hydrating · barrier support · glazing

            SHOP NOW 
          • drip it

            NOURISHING GLOW SERUM
            intense hydration · brightening · smoothing

            SHOP NOW 
          • whip it

            HYDRATING WHIPPED CREAM
            elasticity boosting · barrier support · smoother skin

            SHOP NOW 
          • amp it

            AMPLIFYING LIP AMPOULE
            restoring · line filling · lip repair

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          • glaze it

            GLAZEY TACK PRIMER
            skin adhering · glazing · blurring primer

            SHOP NOW 

            *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

            **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

            *** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.