our pov.

  • iconic individuality.authenticity over approval.

    Celebrating unique qualities and embracing authenticity over fitting in.

  • inclusive community.fearless vulnerability.

    An inviting, safe space for inspiration, experimentation and honest conversations.

  • edutainment.be a pro at home.

    Empowering you through education, bringing you joy through entertainment.

  • proprietary tech.with makeup artistry tech(nique).

    We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

    •  

      a note from

      I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

      I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

      We’re in this together!

    our purpose is to empower all

    people to fully inhabit their unique

    our purpose is to  empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

    beauty point of view by celebrating

    what makes you, you.

    we

    don’t just

    wedon’t just conceal; we heal

    conceal; we

    heal

    With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.

    our patented technology

    Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.

    • 2x FermentVitalComplex

      soothing.skin brightening (ginseng, potato, adlay, rice, soybean)
      A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

    • Megamirrored Molecular Complex

      restores vibrancy.glowing skin (panthenol, niacinamide, HA Complex)
      Designed to restore vibrancy & help repair skin barrier while providing hydration & amping up skin's natural coloring & glow.

    • Barrierbolster Technology

      skin barrier protection.long term hydration (ectoin, shea butter, glycerin)
      Supports the skin barrier, hydrating deeply providing a brightening glow on skin. Also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.

    • Gripping Glaze Technology

      glassy hydration.adherence (niacinamide, glycerin, polymers)
      Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

    • Elastin Glow Technology

      moisturizing .restoring (triple butter blend/argan oil/hyaluronic fillingspheres)
      Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

      complete the full skin prep routine

      • shrunk it

        MINIS:DRENCH IT + DRIP IT + GLAZE IT + WHIP IT +FULL-SIZE:AMP IT
        hydrating · travel-friendly · giftable

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      • repair it

        DRIP IT +WHIP IT +AMP IT
        elasticity boosting · smoothing · barriersupport

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      • renew it

        DRENCH IT + DRIP IT + WHIP IT
        rebalances · brightens · elasticity boosting

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      • dew it

        DRENCH IT + DRIP IT +WHIP IT + GLAZE IT + AMP IT
        hydrating · barrier support · glazing

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      • drip it

        NOURISHING GLOW SERUM
        intense hydration · brightening · smoothing

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      • whip it

        HYDRATING WHIPPED CREAM
        elasticity boosting · barrier support · smoother skin

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      • ampit

        AMPLIFYING LIP AMPOULE
        restoring · line filling · lip repair

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      • glaze it

        GLAZEY TACK PRIMER
        skin adhering · glazing · blurring primer

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      • drench it

        SOOTHING PRIMING MILK
        deeply hydrates · rebalances skin · improvesskins texture

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        *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

        **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

        *** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.